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Disclosure: The author holds a long position in GOOG.
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GOOG

Analysis as of: 2025-10-31
Alphabet Inc.
Alphabet operates Google Search, YouTube, Android, Google Cloud, and other bets like Waymo, monetizing global attention and enterprise AI/compute.
advertising ai cloud media software

Summary

Steady compounding from ads, Cloud, and agents
Scale and distribution keep monetization efficient while AI infra fuels Cloud and new agent SKUs. Upside is solid, but mega-cap size, regulation, and capex temper re‑rating.

Analysis

Thesis
Owns the world’s largest attention graph and a fast-scaling AI cloud. By 2030, ads remain durable while Cloud, subscriptions/agents, and Waymo add new SKUs; heavy capex converts into compute capacity and distribution moats keep monetization efficient.
Last Economy Alignment
High leverage to attention, AI agents, and compute flywheel; network capital across users, developers and advertisers. Risks are regulation and capex burden.
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Growth Outlook

Average Implied Multiple (to 2030)
2.0x (from 4 most recent analyses)
Reasoning
Scale, backlog, and distribution support steady growth, but size, regulation, and capex intensity cap upside. Ads compound, Cloud accelerates from AI demand, and subs/agents rise; multiple likely holds modest premium, yielding ~1.6x by 2030.
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Risk Assessment

Overall Risk Summary
Key risks: search/ad-tech remedies, AI-search cannibalization, and heavy AI capex/energy costs. Ads fund compute, Cloud backlog de-risks growth, and multi-SKU monetization (YouTube/Workspace/agents) diversifies. Waymo adds upside with execution/regulatory risk.
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