Alphabet’s upside is driven by two compounding loops: (1) AI-first user experiences across Search/YouTube/Android/Chrome that keep intent on-platform and shift monetization toward higher-quality, more measurable outcomes; and (2) enterprise AI demand pulling through
Google Cloud, where custom infrastructure and software integration can sustain above-market growth. The non-linear opportunity is trust + verification + explicit consent products that reduce fraud/spam, support premium ad inventory, and make agents safe enough to automate workflows. The stock is already priced as a durable winner, so returns are more “execution compounding” than a hype
re-rate.