The core non-linear unlock is platform conversion: if
Helios-class rack designs, software enablement, and services/support make deployments repeatable, AMD becomes a standard second platform for large AI buyers (
multi-sourcing), not a per-generation “try-and-see” alternative. That improves demand visibility, increases attach (software, manageability, reliability, security features), and can justify a sustained premium vs mid-cycle semis even if AMD never matches the category leader’s ecosystem gravity. The model does not require AMD to dominate AI; it requires AMD to become operationally easy enough that buyers regularly procure meaningful clusters from AMD on refresh cycles.