Meta’s core advantage is still compounding distribution: it can ship AI-driven ad optimization and creative automation into a massive auction faster than most peers, sustaining share gains as ad buying becomes more autonomous. The non-linear upside is WhatsApp becoming a business execution layer (ads-to-chat, verified business identity, agent-based support/sales) that expands monetizable surfaces without requiring new consumer acquisition. The
multiple is supported if Meta proves it can keep “
compute supremacy” scaling while maintaining credible capital discipline via partnerships and financing structures, and if regulatory outcomes are manageable rather than business-model rewriting.