SoundHound’s upside is less about “better models” and more about turning voice into completed work: booking, ordering, routing, resolving, and transacting across automotive, restaurants, and enterprise service. The CES 2026 push into agentic
voice commerce and multi-agent in-car experiences adds credible top-of-funnel, while the
Interactions acquisition and channel partnerships expand enterprise distribution. By 2031, if deployments become repeatable with higher-margin software mix (security/trust, orchestration, licensing) and compute costs fall per task, the company can justify a premium revenue
multiple versus mature CX software—though not today’s extreme premium.