Ouster is proving it can ship at scale while lifting
gross margin, and the key 5-year swing factor is whether
software attach becomes a default part of deployments (municipal, logistics yards, industrial safety). If Ouster packages sensor + perception as a “deployable unit” through integrators,
its distribution costs fall and repeatability rises. The
lidar peer set is thinning (notably a major competitor entering bankruptcy), which can reduce irrational pricing and improve discipline—while also reminding investors that adoption timing and balance sheets matter. A durable
multiple requires Ouster to show (1) multi-year production deployments, (2) rising recurring mix, and (3) narrowing
cash burn/
dilution.