DNA is priced like an “option on repeatability”: if it converts today’s bespoke work into products customers renew (automation deployments that expand,
biosecurity data subscriptions, and more standardized R&D packages), revenue can compound while the market assigns a modestly better platform
multiple. Upside is non-linear because a few trusted, scaled deployments can pull follow-on demand and shorten sales cycles; downside is prolonged lumpiness and
dilution.