JOBY is already valued as a category leader, so upside is less about “inventing
eVTOL” and more about converting credibility into scalable throughput. The near-term
Blade services footprint helps de-risk ops, while late-stage certification progress and a widening manufacturing footprint (California + Ohio) improve the odds of a real ramp. The bull case comes from multi-pronged commercialization: operate in early launch corridors (Dubai first), sell aircraft to partners, and attach recurring services (maintenance, training, dispatch/ops software, fleet financing) that push the business mix more software-like over time. The base case is slower: delays and heavy
capex keep the story in “option value” mode and dilute shareholders. My 2031 view lands between base and bull because I underwrite meaningful revenue, but not a full global step-change by 2031.