The core driver is de-risking the certification timeline, then translating that credibility into actual flight volume and aircraft deliveries. If JOBY becomes the “trusted rail” for short-hop urban trips, it can layer recurring revenue (maintenance, training, dispatch/booking integrations, security/identity, and fleet financing). That shifts investor focus from prototype optionality to visible
unit economics and scale learning curves, supporting a higher, more durable valuation than a pure hardware OEM.