Natera already trades like a category winner, so the 5-year outcome is less about “discovery risk” and more about whether it can (1) sustain
MRD volume growth while (2) converting evidence into broader guideline/coverage, and (3) reducing reimbursement volatility (true-ups, denials, recoupments). The plausible non-linear upside comes from turning serial testing into a system product: protocolized surveillance, payer outcomes contracts, and enterprise health-system deployments that pull through more tests without linear sales hiring. Even with
multiple compression as the market matures, a larger, more durable revenue base can still drive a ~2x market-
cap outcome.