A 2x outcome is plausible because the business can turn the AI transition into a monetization reset rather than a margin leak: (1) keep user intent inside owned surfaces as UX shifts from “10 blue links” to assistants, (2) move value capture toward measurable outcomes (transactions, bookings, calls, qualified leads) that agents can execute, and (3) let Cloud compound as enterprises buy scarce capacity plus security/compliance controls. The
multiple can hold if investors see stable ad
unit economics under AI UX and Cloud as a durable second profit pool (not a price-war treadmill).