The company is positioned to turn AI infrastructure demand into durable usage growth (
AWS capacity + custom silicon) while shifting mix toward higher-margin engines (cloud + advertising +
seller services). The non-linear upside is becoming a default verification/checkout/fulfillment endpoint for agentic workflows (enterprise agents and shopping agents), which defends monetization even if discovery fragments. The main limiter is not demand; it is externally gated throughput (power/interconnect, hardware supply) plus regulatory permissioning around marketplace conduct.