The upside comes from a rare mix of proven scale and real AI optionality. Meta already owns scarce human attention, messaging entry points and conversion feedback, so AI improves the core business now rather than only in theory. New layers such as business agents, paid workflow tools, consumer AI and glasses can add revenue on top. I do not assume a dramatic
rerating because compute and power spending should stay heavy, but a somewhat richer multiple is justified if monetization broadens beyond ads.