The upside does not require Coinbase to become a pure software company. It requires the business mix to keep shifting away from spot-only dependence toward steadier revenue from
USDC, subscriptions, membership, institutional workflows, payments, and developer surfaces. That mix should raise the earnings floor, improve investor confidence in durability, and support a premium to traditional brokers while still staying below the best market-infrastructure franchises.
Coinbase One also appears to lift
ARPU and retention, which matters more than raw trading spikes.