Meta already gets paid when AI improves recommendations, engagement and advertiser returns, so its upside is less hypothetical than many AI stories. I expect the next leg of value to come from steady ad compounding plus selective success in
business messaging,
Meta One,
Muse and commerce rails. The stock can still compound well, but its scale,
capex load and legal overhang make a 5-10x outcome less plausible than a solid 2-5x path.